Peggy Sue


My little family got to experience “Happy Glamper” and have the pure joy of staying in ‘Peggy Sue’… the cosy, colourful, and full of character 1966 Airstream Caravan in Point Leo on the Mornington Peninsula.  We stayed three nights and did not want to leave her!

Staying here with my man and my little boy was pretty special indeed.  Its a place I grew up having all our family camping holidays and weekends… nothing but memories of freedom, happiness, sandy feet, the smell of the ocean… bliss!

If your lucky enough to live on the Mornington Peninsula, the little paradise we call home, you should do this for sure!  Experience your environment in a different way, with a different view, in a different scene!  If you don’t live here make the trip and and stay in a bell tent, vintage caravan or the loveable Peggy sue with Happy Glamper!


My smiley Wynter babe in @6whitehorses Logo tee and Janis vest!


Peggy Sue’s pretty interior


THE most divine free people number from @tierra_alma!!!  Arrow Divine Clam Shell necklace also at TA.

Moon Cycle weaving by @naturebound, sitting pretty on Peggy Sue’s door.



When the most stylish mumma on the planet @sarah_phoenix created a children’s clothing line… its fair to say I was beyond eager to get my mitts on some of these rad vintage inspired, dreamy threads for my little babe Wynter!  They didn’t disappoint!  The details in each of the pieces are incredible!  Yes Wyn will wear them to play and be the full on boy he is… and at the end of the day I will hang them in in his room and sit and admire all their beauty :))

He wears the @6whitehorses ‘Logo Tee’ and ‘Janis Vest’.



@tierra_alma Spell Designs Wildflower slinky skirt, Babushka kimono, Lack of Color hat.




I was dripping in all new tierra alma treasure… and god it felt good!  New pieces from the legendary Spell Designs.  They always slay the game but the prints in the ‘wildflower’ collection are the prettiest!  The fit of the bells and the kimono are always perfection but the new Wildflower Slinky skirt makes my heart sing!

On hearts singing… the new Free People that just arrived at TA… WOW!  Velvet, tassels, muted tones… vintage feels… heaven!

Throw all the above with some Sugarhighlovestoned tee radness and you’ll feel like your living on set in ‘Vinyl’ Wooh!


@tierra_alma Free People gold.. the ‘Ringo suede vest’


My 90’s adoring heart is sooo smitten with this @tierra_alma Spell Designs Wildflower maxi!


@tierra_alma Spell Babushka intimates, Panther Army jacket & Arrow divine Clam Shell necklace.



@tierra_alma Sugarhigh Lovestoned ‘Itty Bitty Titty’ tee, Free People velvet vest and Spell Babushka bells.

Add to the mix @mahiya_leather

Im SO in LOVE with my new Mahiya Sienna bag!  It is the softest blush and cream leather with stunning hand tooled design detail and fringe perfection = bag heaven!  Wearing a spunky little Mahiya top too!


@mahiya_leather Sienna Bag


@mahiya_leather Pixiana Top


Happy Glamper – click HERE

6 White Horses – click HERE

Tierra Alma -click HERE

Mahiya Leather – click HERE


You belong among the wildflowers,

You belong somewhere you feel free!


Re blogged from the RAD Dear Blackbird Boutique in Melbourne!  This was funnn… THANK-YOU beauty! xo

Hayley from @fridayiminlovexo spotted rocking some Somedays Lovin from DBB.

We are obsessed with these stunning looks created by this boho beauty!
Keep the summer vibes going throughout Autumn and Winter with these transeasonal styles. We love the Azul Cutwork Cami and Gratis Stripe Knit Tank worn with your favourite jeans, boots and a slouchy cardi. The Trinket Stripe dress looks amazing with a leather jacket and knee high boots! And the Blue Lagoon kimono is perfect paired with a long sleeve tee and jeans.

Or take inspo from Hails and pair with vintage denim cut-offs for festival style at its best – perfect if you’re heading to Groovin the Moo at the end of the month or have your sights set on Splendour in the Grass in July.






5 questions with @fridayiminlovexo blogger, Hayley.

Who is your style icon?
I have never had one particular person that I keep on a fashion pedestal, but I definitely have a TON that I love! Stevie and Bowie and everyone that’s in-between these two legends rad style (70’s Rock) with a mix of 90’s grunge babes. Kate Moss, Drew, Courtney Love and throw in foxes Florence Welsh & Alexa Chung… the perfect mix of style gurus.

Tea or Coffee?
Coffee %10000 in the morning (a large soy flat white) and tea every night.

Summer, Autumn, Winter or Spring?
I’m pretty keen on all of them which is why l live in Melbs, ha-ha! Four seasons in one day and all that! I’m a beach lover, but l love the beach just as much in winter, all rugged up with my boys and a coffee!

What did you want to be when you were little?
I always loved doing hair and makeup on people from a young age and of course dressing/styling them too! I was also obsessed with running my own biz and I’d sit at my little desk with an unplugged phone and a heap of invoice books that my dad gave me to play with for hours in my imaginary girl boss world! Ha-ha! By the age of 20 l was running my own Beauty Salon, so dreams do come true huh!

What did your dad always say?
My dad is from Liverpool and with his strong Liverpudlian accent he always says ‘Jesus’ for good or bad! On a more encouraging influential level he always said “l want you to work smart, not hard and do what makes you happiest!”


Dear Blackbird Boutique – click HERE

Hails xo

STARMAN BODYSUIT by fridayiminlovexo – THE LABEL


STARMAN BODYSUIT by fridayiminlovexo – THE LABEL

The Starman bodysuit was inspired by the legend that is David Bowie & a dress worn by Cher in the the late 60’s.  Both Bowie and Cher… GENIUS!


The bodysuit itself is a rad shape and a super comfy piece.  No surprises it’s unreal for layering without the bulk and looks sexy as!  Hope you dig it star loving beauties.


The bodysuits are cotton, sweat shop free ethically made garments designed and screen printed in Australia.

There are no itchy tags… the logo, size and care instructions are screen printed on the inside.  Each order goes out in a tote bag with the mad fridayiminlovexo logo designed by the killer artist @birdblackbird



The Starman Bodysuit available in S M L – $89.95 AUD

Wholesale enquiries welcome.

What’s your flavour?


fridayiminlovexothelabel STAMAN BODYSUIT blogged by my girl Crafturday

This babe radiates beauty from the inside out! She blew my mind with these sublime shots of her in the Starman suit and then to read her words was like the yummiest icing on the cake! Love her, Love her blog and Love her Crafturday magic!  If you haven’t seen her fringe wears… do!!

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Ness from Crafturday

This is such a special spot to me.  There’s a lone tree on a grassy hill (now covered with teeny flowers) by a trail that I hike. It is so out of place and almost eerie seeming with the expansive sky in the background!  I knew I had to come back and make it a photo shoot location.

For most of my posts I don’t like to gab on and on about the clothing I’m wearing, but this bodysuit is from such a special lady with the sweetest soul.  Hails from fridayiminlovexo and I have been online friends for a while now.  It’s been such a joy to see her blog and accounts grow and grow, and she now has her own clothing line!!!  So here I am reppin’ the “Starman” bodysuit and reppin’ it hard.  I don’t think I’ve ever encountered someone who’s positive, uplifting spirit comes through in such a big way online. She is one spunky babe. Her enthusiasm translates into everything she does.  So it’s no lie (or surprise) that her “Starman” bodysuit has me feeling like a superstar.

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A big thanks to Ness for her beautiful words and images xo

Crafturday– click HERE


E-mail or Insta DM me for orders and enquiries

Contact: Hails

Starman Bodysuits available NOW at Tierra Alma

Tierra Alma 226 Beach Road, Mordialloc, VIC, Australia

03 9588 1985

Happy Friday Lovers! xo

‘There’s a stamen waiting in the sky

He’d like to come and meet us

But he thinks he’d blow our minds’


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Moonshine Collection by fridayiminlovexo – THE LABEL


The Moonshine Collection by fridayiminlovexo – THE LABEL


For the bohemes lost in the 70’s, who picked up some grunge along the way.  For lovers of textiles and layers that take you away to whimsical places where the world isn’t spinning so fast.  For the girl who gets lost in rock n’ roll and looks to the moon to free her gypsy soul.  The one with love in her eyes, flowers in her hair and mud on her boots.

She lives hard and loves harder – fridayiminlovexo

The ‘Moonshine’ Bell Sleeve is romantic and flowy, taking you back to yesteryear.  This whimisical, boho piece has just the right amount of structure to add a feminine look to your style without drowning it.  Worn open or closed it fits like a dream. These babies are made in 100% luxe printed silks and there is limited availability of each print so we keep you boheme babes covered on the unique front.


Moonshine Bell Sleeve ‘Rock a Polka Dot’


@kyotidesign ‘Born to Howl’ crystal necklace and @victoryjewelry ‘Midnight Run’ turquoise necklace



Rad rings from @kyotidesign


Moonshine Bell Sleeve ‘Golden Years’


@spell_byronbay Boho Blossom Necklace, @gypsyriver Turquoise Cuff and @kyotidesigns Rings




The ‘Moonshine’ Straight Sleeve!  Flatterville!  This piece has shortened sleeves to show off what I think is one of the most flattering parts of a woman… her wrists.  This shirt has a longer length for comfort and style, but also for the all important ‘tie in a knot’ factor.  Looks amazing open over a tee, under a cropped leather jacket or over a lacy slip dress with chunky boots… it’s got your back… literally…  Available in limited addition 100% printed silks.


Moonshine Straight Sleeve Shirt ‘Purple Haze’



@kyotidesign ‘Born to Howl’ crsytal necklace


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Moonshine Straight Sleeve Shirt ‘Fields of Dreams’

Model: Lydia Foord / Photographer: Magenta Hornsey / H&M: Stephie de Oliveira


Model: Lydia Foord / Photographer: Magenta Hornsey / H&M: Stephie de Oliveira


Moonshine ‘Fields of Dreams’ Shirt and Moonshine Lace Duster @vintagegarage hat

Model: Lydia Foord / Photographer: Magenta Hornsey / H&M: Stephie de Oliveira

The ‘Moonshine’ Sleeveless Duster!  Hello Lover!  Need I say more?  Layer it up on whatever, wherever and feel like you’re wandering in another time.  The chocolate Silk Velvet Duster, with 90’s blue daisy silk lining feels (in my husbands words) like a marshmallow.  Its SO soft!  Combining my two loves of grunge and 70’s boho this piece is a fav!  It’s length is shorter than a maxi so all your layers and boots are in full view.

The ivory cotton lace option is a piece of heaven to be worn with eeeeeverything!  Lace options will be available very soon!


Moonshine Velvet Duster in ‘Cocoa Daisy’

@shopmidnightrider ‘Peace’ tank


Moonshine Velvet Duster ‘Cocoa Daisy’, Moonshine Bell Sleeve Shirt ‘Golden Years’ and @shopmidnightrider ‘Woodstock’ tank


Moonshine Velvet Duster ‘Cocoa Daisy’ @shopmidnightrider ‘Take a Load Off’ lace tank


Moonshine Lace Duster ‘COMING SOON’



Moonshine Lace Duster, @shopmidnightrider ‘Woodstock’ tank and @crafturday fringlet

Here are some pics of the finer details of these beauties…


Moonshine Bell Sleeve Shirt ‘Rock a Polka Dot’

100% Luxe silk, Concealed button panel and one pocket


Slight Drop Hem


Moonshine Bell Sleeve Shirt ‘Golden Years’ 100% Luxe silk


Concealed button panel, slight drop hem at back and one pocket


Moonshine Straight Sleeve Shirt ‘Purple Haze’ 100% Luxe silk


Longer length in body, shorter flattering length in sleeve, concealed button panel and one pocket


Long Drop Hem


Moonshine Straight Sleeve Shirt ‘Fields of Dreams’


Longer length in body, shorter flattering length in sleeve, concealed button panel and one pocket


Long Drop Hem


Moonshine Velvet Duster ‘Cocoa Daisy’  (Very Limited Availability)

Silk Velvet with 100% Silk lining and one button




Shirts run AU sizes 6 to 14 and Dusters XS – L

Please note the Bell Sleeve Shirts are fitted through the upper arm. If you are remotely unsure on size I recommend to upsize in the bell sleeve style.


All Shirts AUD $229.00

Silk Velvet Duster AUD $349.00

Lace Duster AUD $279.00



Email for purchase with preferred style, colour and size.  With limited sizes available… first in best dressed.  If you miss out theres no need to worry babes there will be new unique fabrics and prints to follow.

Contact: Hails

Moonshine Collection available NOW at Tierra Alma

Tierra Alma 226 Beach Road, Mordialloc, VIC, Australia

03 9588 1985


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fridayiminlovexo – THE LABEL

For the bohemes, lost in the seventies who picked up some grunge along the way.  For lovers of textiles and layers that take you away to whimsical places, where the world isn’t spinning so fast.  For the girl who gets lost in rock n roll and looks to the moon to free her gypsy soul.  The one with love in her eyes, flowers in her hair and mud on her boots.

She lives hard and loves harder – fridayiminlovexo

I have been the biggest fan since FOREVER of the versatile ‘shirt’.  Maybe it’s the 90’s girl in me, maybe because I like to layer like no-ones business, maybe because they just feel so damn right…  Wear them all year round, layered over a vintage tee, tucked into some high-waisted flares, tied in a knot over a bralette and my fav worn under a sleeveless duster.  Finding the perfect fitted shirt has never been easy, so it became my mission to create it!

INTRODUCING…  fridayiminlovexo – THE LABEL

I’m stoked to tell you that fridayiminlovexo is an Australian Made and Designed label using luxe natural fibre fabrics.

There are two shirt styles to choose from and two duster styles, so you can trail layers with gusto!  Designs are as seen, but the fabrics will be different and unique.  A beautiful selection of high quality lace, silk and velvet will be available.  There will be a limited number of each fabric to keep individuality strong.

Moonshine collection coming soon xo

Enjoy the sneak peak below…




















Look out for the MOONSHINE blog coming soon to

All you need is LOVE xo



Model: Lydia Foord @big_lyds

Photography: Magenta @magentaphotography

H&M/Spray Tan: Stephie de Oliveira @stephaniiede /

Designer & Stylist: Hails @fridayiminlovexo

Amazing vintage hat @vintagegarage

Black studded boots @dear_milu

The biggest warmest thank-you to these legendary babes for making my dreams come true!  We had such a fun day and I loved every single second of it!  Forever grateful xo


Kultcha Collective is a luxe, boho, gypsy label from the Hinterlands in Byron Bay.  I have been an admirer of this gorgeous label for a while now and the recent collection FIREBIRD is a knock out!  My Fav to date!  Its all about retro shapes and styles, vintage trims and embellishments with a modernized boho edge… Heavennnn!

FIREBIRD meaning Phoenix – A long-lived bird that is cyclically regenerated and reborn.  Associated with the sun, a phoenix obtains new life by arising from the ashes of its predecessor.  A mythological creature associated with re-creating and rising again.









A big congrats to Kaidee on creating such a rocking range!  XO

Kultcha Collective – click HERE


Photography: Carly Brown

H & M: Alexis Mahoney

Styling: Owner and Designer Kaidee Peel

Creative Assistant: Emma Gardner

Collaboration: Buffalo Girl and Fallen Broken Street

Clothing and Jewellery: Kulcha Collective

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Inspired by modern bohemian icons, and all things tropical, Bohe was born!  This dreamy Aussie label is for salty days and balmy nights.  The pretty pieces that you throw into a grunge outfit for just the right amount of feminine, or wear alone barefoot with daisies in your hair like a 70s vibing flower child… I bloody adore it!

In this post I’m wearing the Bohe Lilium dress – Classic white and ivory (looove a white and ivory combo) & the Boho top in white and Tiger shorts!


Bohe Lilium Dress, Roam Free Collections Hand Loomed Tribal Clutch, Antique Lapis Cuff and Luna Nepalese Necklace, Dear Milu Congo Spear Boots



Bohe Boho Top and Tiger Shorts, Roam Free Collections Antique Lapis Cuff and Luna Nepalese Necklace & LC Lovechild Tan 70’s Wedge


Roam Free Collections

Arnika, our little wandering gypsy has the most insane collection of unique pieces from around the world!  Returning from every adventure, with more wild and vibrant treasures to add to the Roam Free Collections.

Phillip Island in the far south coast of Australia is a little piece of heaven on earth and home to Roam Free… where the journey begins and where she always returns!  The urge to breathe the air of new places keeps this beauty travelling, and lucky for us collecting some mad goods along the way.

The Luna Nepalese necklace is one of the most exotic, pieces I own!  When I’m adorned in my Roam free I wanna embrace my inner goddess Aphrodite… true story!

Child heart, wild heart, all of the world your home.  Glad heart, mad heart, what can you do but roam…


Roam Free Collections Antique Lapis Cuff and Luna Nepalese Necklace


Bohe Boho Top and Tiger Shorts, Roam Free Collections Hand LoomedTribal Clutch


Bohe – click HERE

Roam Free Collections – click HERE

Dear Milu – email:

LC Lovechild – click HERE


Sometimes it’s the Journey that teaches us more about our destination.

Keep your heart full of wander and your soul deep with dreams xo

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Lily Rose Love

I have a thing for blankies (no childhood issues :)) and when I came across Lily Rose beach blankets I was stoked!  They are all hand dyed and each one is unique.  Tons of different colour ways and and tie-dye options depending on what floats your boat, tickles your pickle, lights your fire, or butters your biscuit, (too much?) she’s got you covered.  They are extra big and super cosy for night time snuggles or lazy beach days.  My beach blanket is a throw on my couch but most days I toss it in the car when I’m adventuring with my mini, so we’re sorted for beach, picnic or whatevs.

In this post I’m also wearing Lily Rose Love tie dye shorty shorts and off the shoulder twinset in camel (love my earthy tones).

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Lily Rose Love Shorts, Bijou Kimono and Victory Jewelry White Dunes Necklace


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Lily Rose Love Twin Set (Camel)

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Lily Rose Love Felt Tie-dye Bucket Hat

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The best beach blanket round town by Lily Rose Love

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Lily Rose Love Beach Blanket (Navy Tie-dye)



She had me at Kimono!  I have my own little collection of Bijou babies now (a) because they are rad and (b) well can you ever have too many Kimonos?  Serious question… hehe!

My favourite thing about them is the way they ‘hang’!  They just suit everone!  I throw mine over my bikinis and layer them over errythang!

The one I’m wearing in this post is my current love, the tie die of my eye you might say!  Again, I love the muted tones in this!

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Bijou Tie-dye Kimono

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Bijou Kimono, Lily Rose Love Shorts, Victory Jewelry Necklace and LC Lovechild Ring


Brooke (Bijou) and Lydia (Lily Rose) are the sweetest Aussie bohemian babes making great gear!

Show them some lovin!

Lily Rose Love Insta click HERE

Lily Rose Love – email:

Bijou– click HERE

Victory Jewelry – click HERE

LC Lovechild – click HERE

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Pic above Rachel Urquhart insta – @raychponygold

Live Wild Flower Child xo

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indimae does it again, with the second release in the ‘Tropical State Of Mind’ collection.  These colourful, tie dye beauties remind me of bright sunsets! Inspired by reflections of the sun and flowing lights on the ocean floor.  These warm tones with Jess’s signature tie dye techniques create pure radness!  The shapes are easy, breezy and comfy to wear.  I like to get my ‘layer’ on any chance I get… sooo, I did add tees and shirts around my waist but stand-alone and they are heaven too!

We had a warm but crazy windy day when we took these pics, and yes I did come close to being blown off the pier… haha!

Tierra Alma just keeps it coming with all her gypsy treasures and awesome labels!  I seriously need to start paying this girl rent, I’m in there so much!

The labels I teamed with indimae in this post are Three of Something, Spell Designs, Gypsy River and Lack of Color all available at Tierra Alma.

Peace, Love and Sandy Feet XO

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indimae Crop (coming soon), Tierra Alma – Gypsy River Vintage Spike Necklace & Three of Something Wrap Skirt

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indimae Mimi Maxi Dress & Tierra Alma – Lack of Color Fedora

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indimae Coco Dress & Tierra Alma – Spell Bambi Tee

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Tierra Alma – Gypsy River Vintage Tribal Anklets

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indimae – Click HERE

Tierra Alma – Click HERE


The time you enjoy wasting, is not wasted time!


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Had the best time shooting this blog post with my husband! XO It was the perfect sunny day in the most beautiful location. A deserted old white weatherboard chapel, pretty trees, overgrown grass, and a rusted old water tank (appealing to me anyway) No-one but us, photographing some of my most beloved labels, Amilita, Victory Jewelry and The Boho Bazaar.

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Based in Byron Bay, Amilita is  fuelled by the love of making clothes by the sea. A modern bohemian label with a retro feminine feel, all the things I love! When I first came across Amilita I thought the designs and prints were out of this world! I got my first chance to see these beauties in the flesh or ‘fabric’ hehe, at the Village markets on the Gold Coast (one of a few wicked labels I made a road trip for).

 Photos can’t show you how sublime the materials are and how amazing they feel on your skin! This took Amilita to the next level for me. I came back with a bag of her goodies and the love affair continued.

The new range ‘Run in the shadows’ is heeaaven! Vintage cuts and shapes, incredible colours and prints, a feminine and 70’s feel I adore. This label rocks!

Zoe mini white – Staple in my eyes for summer or layering as a tunic for Winter. The detail on the bib of the dress and the up/down hemline are the rad subtleties I love about Amilita.

Saryha wrap dress lemon – Super comfy and functional, sexy and a fresh lemon colour!

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Amilita Saryha Wrap Dress, The Boho Bazaar Casa Bag & Victory Jewelry Tiger Eye Necklace

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Amilita Zoe Mini Dress, The Boho Bazaar Tote, Victory Jewelry Ship Wrecked Necklace,  Backroads Bracelet & Moonchild Ring & Dear Milu Marrakeshies

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Victory Jewelry

I call her the Crystal Queen! Athena is the real deal crystal enthusiast! Her knowledge and her workmanship is top shelf every time all the time!

Athena’s creations are a true reflection of herself, a free spirit, bohemian heart and gypsy soul.

She intentionally creates each item with love and consciousness, you can literally feel this passion in each Victory Jewelry piece.

I cant tell you how special I feel when I put on one of her necklaces, rings or bracelets. It’s like a feeling of protection, confidence and warmth, not to mention they look killer… people ask about where I get them ALLLL the time!

I couldn’t be prouder and happier for this rocking chick who I totally adore!


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Mordy Surf Mexican Blanket & Fallen Broken Street Hat

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The Boho Bazaar

Yes you know it, I have a major bag fetish and my lady love Eve from The Boho Bazaar knows where it’s at! Her bag collection is Maaadd! I’m crazy about every single design, shape, texture, fabric, and most importantly FRINGING (my obvious obsession). They are statements in themselves, Big fan, Huge!

Love this girl and all her gypsy vibing store!

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The Boho Bazaar Casa Bag

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Amilita Zoe Mini Dress & The Boho Bazaar Tote

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Amilita – click HERE

Victory Jewelry – click HERE

The Boho Bazaar – click HERE

Mordy Surf – click HERE

For Dear Milu Boots Email:

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